Art Director Jason Puccineili was tasked with fabricating a rolling, cardiac-imaging device with the configuration, weight and inertia to do considerable damage to a Volvo sedan. Having the creative leash to design a shot sequence that led up to our dad’s ‘OH SH%T!’ moment was an exercise that I had ample real-life experience to draw from. Thanks to ‘neighbor victim’ and friend Brandon Whitehead (actor/comic) we had more than enough alt-endings to deliberate over in edit. Director of Photography – Bruce Donelan. Produced by Süperfad for Draft FCB (creatives: Terry Doyle & Caitlin Strick).
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