From the beginning of this project, we knew that connecting emotionally to a highly discerning (college-age) demographic meant abandoning any familiar association with established brand identity. DIY was the creative bedrock of this campaign where each design team adopted a stop-motion/clip-art style of animation to drive our messaging behind essential features of the new Windows OS. Animation/Design Demons: Thai Tran & Matt Pinsky. Produced by Loaded Pictures for Microsoft.
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