College Life – Photogallery

From the beginning of this project, we knew that connecting emotionally to a highly discerning (college-age) demographic meant abandoning any familiar association with established brand identity.  DIY was the creative bedrock of this campaign where each design team adopted a stop-motion/clip-art style of animation to drive our messaging behind essential features of the new Windows OS.  Animation/Design Demons: Thai Tran & Matt Pinsky.  Produced by Loaded Pictures for Microsoft.

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